Ads Starter
For your first Google Ads campaign
$797£625/month + ad spend
Suggested ad spend: $1,500+/monthSuggested ad spend: £1,200+/month
- 1 Google Search campaign
- Call tracking
- 1 landing page
- Negative keyword management
- Monthly report
Google Ads for plumbing & HVAC companies
Google Ads that fill your techs’ schedule.
Search ads and Local Services Ads for plumbers and HVAC companies, with dedicated landing pages, call tracking, automatic follow-up and reporting on booked jobs, not clicks.
Calls within days of launch
Reporting on booked jobs
Search AdsFor urgent, high-value jobs
LSALocal Services Ads where available
TrackedEvery call back to its keyword
Follow-upMissed-call text back & SMS
Trusted by plumbing & HVAC companies across the USA & UKTrusted by plumbing & heating companies
Why most plumbing ads waste money
Clicks are easy. Booked jobs are the goal.
Google Ads is the fastest way to get calls, and the fastest way to burn budget if clicks don’t turn into jobs.
Traffic sent to the homepage
Visitors looking for a water heater replacement land on a generic page and leave.
Paying for the wrong searches
DIY questions, job seekers and parts shoppers eat your budget without ever booking.
Missed calls, lost money
Every paid call that goes to voicemail is money handed to the next plumber on the page.
Reports full of clicks
Impressions and clicks don’t pay your techs. You need to know what turned into booked jobs.
What’s included
Campaigns built to book jobs
Every piece is set up so ad spend turns into calls, and calls turn into jobs on your schedule.
Search ads for high-value jobs
Target water heater, furnace, emergency and leak searches, only where you work and when you take calls.
Local Services Ads
Where available, appear at the very top with the Google badge and pay per lead instead of per click.
Dedicated landing pages
Fast, focused pages for each service with tap-to-call, reviews and a short form.
Call & lead tracking
Every call and form is tracked to the campaign and keyword that produced it.
Missed-call text back
Missed callers get an instant text, and form leads get automatic SMS follow-up.
Wasted-spend control
We block irrelevant searches and keep refining negative keywords every week.
Scheduling & targeting
Ads run in the areas you serve, at the hours your team can answer and dispatch.
CRM & booking
Leads flow into a simple CRM with automated follow-up and online appointment booking.
Booked-jobs reporting
Monthly calls, qualified leads, cost per lead and booked jobs, so you see your return.
How it works
From strategy call to ringing phones
We handle the setup and management. You and your team answer the phone and do the work.
01 · PLAN
Strategy & budget
We map your service area, target jobs and a starting budget that fits your market.
02 · BUILD
Campaigns & pages
Campaigns, landing pages, call tracking and follow-up are built and tested.
03 · LAUNCH
Go live
Search ads usually start producing calls within days of launch.
04 · OPTIMIZE
Tune & report
Keywords, bids and schedules are refined continually, with a monthly booked-jobs report.
Most agencies sell
“We’ll run Google Ads for your plumbing business.”
We sell
“We fill your techs’ schedule with qualified plumbing and heating jobs.”
Google Ads plans · prices in USDGoogle Ads plans · prices in GBP
Pick the engine that fits your business
Ad spend is paid directly to Google. Lead guarantees are subject to the agreed ad spend and service area.
MAIN OFFER
Water Heater & HVAC Booking EngineBoiler & Heating Booking Engine
For water heater, heating & HVAC companiesFor boiler, heating & plumbing companies
$1,600–$2,500£1,250–£1,950/month + ad spend
Guarantee: 8–15 qualified water heater/HVAC leads per monthGuarantee: 8–15 qualified boiler/heating leads per month
- Google Ads
- Google Business Profile optimization
- Landing page
- Call tracking & lead tracking
- CRM & automated follow-up
- Monthly reporting
Subject to agreed ad spend and service area.
Tech Schedule Filler
For emergency plumbers & HVAC techsFor emergency plumbers & heating engineers
from $1,900£1,495/month + ad spend
Guarantee: 10+ qualified booked jobs/leads per month
- Google Search
- Local search optimization
- Call tracking
- Missed-call follow-up
- SMS follow-up
- Appointment booking
Campaigns we run
Ads built around high-value jobs
Typical job values (USD)Typical job values (GBP)
01
Water Heater Install & Replacement
$1,900–$4,500+
02
HVAC & Heating Installation
$2,500–$9,000+
03
Emergency Plumbing
$190–$760+
04
Water Heater & HVAC Repair
$130–$640+
05
Commercial Plumbing & Heating
$1,300–$25,000+
Top US metros:
New YorkLos AngelesChicagoHoustonDallasPhoenixAtlantaDenverSeattleMiamiPhiladelphiaCharlotte01
Boiler Installation & Replacement
£2,000–£4,500+
02
Central Heating & Radiators
£1,500–£6,000+
03
Emergency Plumbing
£90–£350+
04
Boiler Repair & Servicing
£80–£400+
05
Commercial Plumbing & Heating
£1,000–£20,000+
Top UK cities:
LondonBirminghamManchesterLeedsGlasgowLiverpoolBristolSheffieldEdinburghNewcastleNottinghamCardiffResults
Booked Jobs, Not Vanity Metrics
Case study · Water heater installer
+212%
water heater leads in 90 days
“Our old site got maybe three calls a week. Within four months we had to hire another tech to keep up.”
Case study · Emergency plumber
$31
cost per lead on Google Ads
Testimonials
What Our Clients Say
★★★★★
“We were paying for clicks that never turned into calls. Now every lead is tracked and our techs are booked out two weeks ahead.”
M
Mike R.Owner · Plumbing & HVAC, Dallas TX
★★★★★
“The missed-call text back alone paid for itself in the first month. We stopped losing emergency jobs to the next guy on Google.”
S
Sarah K.Co-owner · Emergency Plumbing, Phoenix AZ
★★★★★
“Water heater replacements went from a few a month to our biggest revenue line. The monthly report shows exactly where every job came from.”
J
James T.Owner · Water Heater Specialists, Atlanta GA
Locations
Google Ads for Plumbers by city
Phoenix, AZGoogle Ads for plumbersLos Angeles, CAGoogle Ads for plumbersDenver, COGoogle Ads for plumbersMiami, FLGoogle Ads for plumbersAtlanta, GAGoogle Ads for plumbersChicago, ILGoogle Ads for plumbersNew York, NYGoogle Ads for plumbersCharlotte, NCGoogle Ads for plumbersPhiladelphia, PAGoogle Ads for plumbersDallas, TXGoogle Ads for plumbersHouston, TXGoogle Ads for plumbersSeattle, WAGoogle Ads for plumbers
UK locations
Google Ads for Plumbers across the UK
NottinghamGoogle Ads for plumbersLondonGoogle Ads for plumbersManchesterGoogle Ads for plumbersLiverpoolGoogle Ads for plumbersEdinburghGoogle Ads for plumbersGlasgowGoogle Ads for plumbersBristolGoogle Ads for plumbersSheffieldGoogle Ads for plumbersNewcastleGoogle Ads for plumbersCardiffGoogle Ads for plumbersBirminghamGoogle Ads for plumbersLeedsGoogle Ads for plumbers
FAQ
Google Ads questions
Still have questions? Book a free strategy call and we’ll answer them for your business and service area.
How much should a plumber spend on Google Ads?
It depends on your service area, the jobs you target and how competitive your market is. On your strategy call we’ll recommend a starting budget based on your area and goals.
How fast will I get calls?
Search ads usually start producing calls within days of launch. The first few weeks are also used to tune keywords, bids and ad schedules for the best cost per lead.
What’s the difference between Google Ads and Local Services Ads?
Local Services Ads appear at the very top of Google with a verification badge, and you pay per lead. Search ads appear below them, you pay per click, and you get more control over keywords, landing pages and messaging. Many plumbers use both.
How much does Google Ads management cost?
Management starts at $797 per month with Ads Starter, plus your ad spend (we suggest $1,500+ per month). The Water Heater & HVAC Booking Engine is $1,600–$2,500 per month and Tech Schedule Filler starts at $1,900 per month, both plus ad spend and both with a lead guarantee, subject to the agreed ad spend and service area. Compare Ads plans.
Management starts at £625 per month with Ads Starter, plus your ad spend (we suggest £1,200+ per month). The Boiler & Heating Booking Engine is £1,250–£1,950 per month and Tech Schedule Filler starts at £1,495 per month, both plus ad spend and both with a lead guarantee, subject to the agreed ad spend and service area. Compare Ads plans.
Should I do SEO as well?
Ads bring calls in right away. Plumbing SEO builds visibility you don’t pay for per click. Together, ads keep your schedule full while SEO lowers your cost per job over time.
More ways we help
Services that work better together
Get a free Google Ads plan
Tell us about your business and service area, and we’ll show you how we’d set up your campaigns and what budget makes sense for your market.
Prefer email? Write to support@plumbingsitedesign.com