Ads Starter
- 1 Google Search campaign
- Call tracking
- 1 landing page
- Negative keyword management
- Monthly report
Google Ads for Cardiff plumbers and heating engineers: boiler and emergency campaigns, optional Welsh-language ads and targeting across South Wales.






Weather, competition and geography change how ads perform around Cardiff. Here’s how we set your campaigns up for it.
Welsh-language ads and landing pages reach customers who prefer Welsh.
Budgets move toward boiler repairs and replacements when it turns cold.
Target Cardiff, the Vale and the valleys separately, with budgets for each.
Ads run when your team can respond, so you don’t pay for calls you can’t take.
We target the areas, postcodes or radius you cover, and can bid more where your best jobs come from.
Every piece is set up so ad spend turns into calls, and calls turn into jobs in your diary.
Boiler breakdowns, boiler installs, emergency plumbing and leaks, only where you work around Cardiff.
Where available, appear at the very top with a verification badge and pay per lead instead of per click.
Fast, focused pages for each service with tap-to-call, reviews and a short form.
Every call and form is tracked to the campaign and keyword that produced it.
Missed callers get an instant text, and form leads get automatic SMS follow-up.
We block irrelevant searches and keep refining negative keywords every week.
Ads run in the areas you cover, at the hours your team can answer and respond.
Leads flow into a simple CRM with automated follow-up and online booking.
Monthly calls, qualified leads, cost per lead and booked jobs, so you see your return.
We handle the setup and management. You and your team answer the phone and do the work.
We map your service area around Cardiff, target jobs and a starting budget that fits your market.
Campaigns, landing pages, call tracking and follow-up are built and tested.
Search ads usually start producing calls within days of launch.
Keywords, bids and schedules are refined continually, with a monthly booked-jobs report.
Ad spend is paid directly to Google. Lead guarantees are subject to the agreed ad spend and service area.

water heater leads in 90 days
“Our old site got maybe three calls a week. Within four months we had to hire another tech to keep up.”

cost per lead on Google Ads
“We were paying for clicks that never turned into calls. Now every lead is tracked and our techs are booked out two weeks ahead.”
“The missed-call text back alone paid for itself in the first month. We stopped losing emergency jobs to the next guy on Google.”
“Water heater replacements went from a few a month to our biggest revenue line. The monthly report shows exactly where every job came from.”
Still have questions? Book a free strategy call and we’ll answer them for your business and service area.
Yes. We can run Welsh-language ads with Welsh landing pages alongside your English campaigns.
Yes. We can target any mix of towns, postcodes or a radius around your base.
Our prices are the same in every city: Ads Starter £625/month + ad spend; Boiler & Heating Booking Engine £1,250–£1,950/month + ad spend; Tech Schedule Filler from £1,495/month + ad spend. Compare plans.
Yes. We target the areas, postcodes or radius you cover around Cardiff, and can set different budgets or bids for each area.
No. We work remotely with plumbing and heating companies across the UK. Everything happens by video call, phone and email, and we learn the areas you cover on the strategy call.
Tell us about your business and the areas you cover around Cardiff, and we’ll show you how we’d set up your campaigns and what budget makes sense.
Prefer email? Write to support@plumbingsitedesign.com