Ads Starter
For your first Google Ads campaign
£625/month + ad spend
Suggested ad spend: £1,200+/month
- 1 Google Search campaign
- Call tracking
- 1 landing page
- Negative keyword management
- Monthly report
Google Ads for Edinburgh plumbers & heating engineers
Google Ads for plumbers in Edinburgh.
Google Ads for Edinburgh plumbers and heating engineers: winter emergency and boiler campaigns, and targeting across Edinburgh and the Lothians.
Calls within days of launch
Reporting on booked jobs
Search AdsFor urgent, high-value jobs
LSALocal Services Ads where available
TargetedOnly the Edinburgh areas you cover
TrackedEvery call back to its keyword
Trusted by plumbing & heating companies
Google Ads in Edinburgh
Campaigns built for the Edinburgh market.
Weather, competition and geography change how ads perform around Edinburgh. Here’s how we set your campaigns up for it.
Winter campaigns
Budgets rise when cold spells drive boiler breakdown and frozen pipe searches.
High-value jobs
Campaigns for boiler installs and period-property work focus spend on the jobs worth the most.
City and Lothians
Target Edinburgh and the surrounding towns separately, with bids set by area.
Cut wasted spend
Negative keywords block DIY and irrelevant searches.
Areas we build pages for
Ads that show only where you work around Edinburgh
We target the areas, postcodes or radius you cover, and can bid more where your best jobs come from.
LeithPortobelloMusselburghDalkeithCorstorphineMorningsideLivingstonSouth Queensferry
What’s included
Campaigns built to book jobs
Every piece is set up so ad spend turns into calls, and calls turn into jobs in your diary.
Search ads for high-value jobs
Boiler breakdowns, boiler installs, emergency plumbing and leaks, only where you work around Edinburgh.
Local Services Ads
Where available, appear at the very top with a verification badge and pay per lead instead of per click.
Dedicated landing pages
Fast, focused pages for each service with tap-to-call, reviews and a short form.
Call & lead tracking
Every call and form is tracked to the campaign and keyword that produced it.
Missed-call text back
Missed callers get an instant text, and form leads get automatic SMS follow-up.
Wasted-spend control
We block irrelevant searches and keep refining negative keywords every week.
Scheduling & targeting
Ads run in the areas you cover, at the hours your team can answer and respond.
CRM & booking
Leads flow into a simple CRM with automated follow-up and online booking.
Booked-jobs reporting
Monthly calls, qualified leads, cost per lead and booked jobs, so you see your return.
How it works
From strategy call to ringing phones
We handle the setup and management. You and your team answer the phone and do the work.
01 · PLAN
Strategy & budget
We map your service area around Edinburgh, target jobs and a starting budget that fits your market.
02 · BUILD
Campaigns & pages
Campaigns, landing pages, call tracking and follow-up are built and tested.
03 · LAUNCH
Go live
Search ads usually start producing calls within days of launch.
04 · OPTIMISE
Tune & report
Keywords, bids and schedules are refined continually, with a monthly booked-jobs report.
Most agencies sell
“We’ll run Google Ads for your plumbing business.”
We sell
“We fill your engineers’ diaries with qualified Edinburgh plumbing and heating jobs.”
Google Ads plans · prices in GBP
Pick the engine that fits your business
Ad spend is paid directly to Google. Lead guarantees are subject to the agreed ad spend and service area.
MAIN OFFER
Boiler & Heating Booking Engine
For boiler, heating & plumbing companies
£1,250–£1,950/month + ad spend
Guarantee: 8–15 qualified boiler/heating leads per month
- Google Ads
- Google Business Profile optimization
- Landing page
- Call tracking & lead tracking
- CRM & automated follow-up
- Monthly reporting
Subject to agreed ad spend and service area.
Tech Schedule Filler
For emergency plumbers & heating engineers
from £1,495/month + ad spend
Guarantee: 10+ qualified booked jobs/leads per month
- Google Search
- Local search optimization
- Call tracking
- Missed-call follow-up
- SMS follow-up
- Appointment booking
Campaigns we run
Ads built around high-value jobs
Typical job values (GBP)
01
Boiler Installation & Replacement
£2,000–£4,500+
02
Central Heating & Radiators
£1,500–£6,000+
03
Emergency Plumbing
£90–£350+
04
Boiler Repair & Servicing
£80–£400+
05
Commercial Plumbing & Heating
£1,000–£20,000+
Top UK cities:
LondonBirminghamManchesterLeedsGlasgowLiverpoolBristolSheffieldEdinburghNewcastleNottinghamCardiffResults
Booked Jobs, Not Vanity Metrics
Case study · Water heater installer
+212%
water heater leads in 90 days
“Our old site got maybe three calls a week. Within four months we had to hire another tech to keep up.”
Case study · Emergency plumber
$31
cost per lead on Google Ads
Testimonials
What Our Clients Say
★★★★★
“We were paying for clicks that never turned into calls. Now every lead is tracked and our techs are booked out two weeks ahead.”
M
Mike R.Owner · Plumbing & HVAC, Dallas TX
★★★★★
“The missed-call text back alone paid for itself in the first month. We stopped losing emergency jobs to the next guy on Google.”
S
Sarah K.Co-owner · Emergency Plumbing, Phoenix AZ
★★★★★
“Water heater replacements went from a few a month to our biggest revenue line. The monthly report shows exactly where every job came from.”
J
James T.Owner · Water Heater Specialists, Atlanta GA
Nearby cities
Google Ads for plumbers near Edinburgh
FAQ
Edinburgh Google Ads questions
Still have questions? Book a free strategy call and we’ll answer them for your business and service area.
Can my ads target only parts of Edinburgh?
Yes. We can target specific areas, postcodes or a radius around your base.
When should I spend more on ads?
For heating work, usually in autumn and winter, when boiler breakdowns and replacements peak.
How much does Google Ads management cost in Edinburgh?
Our prices are the same in every city: Ads Starter £625/month + ad spend; Boiler & Heating Booking Engine £1,250–£1,950/month + ad spend; Tech Schedule Filler from £1,495/month + ad spend. Compare plans.
Can my ads target Leith, Portobello and other areas?
Yes. We target the areas, postcodes or radius you cover around Edinburgh, and can set different budgets or bids for each area.
Do you need to be in Edinburgh to work with me?
No. We work remotely with plumbing and heating companies across the UK. Everything happens by video call, phone and email, and we learn the areas you cover on the strategy call.
More ways we help
More for Edinburgh plumbers
Get a free Google Ads plan
Tell us about your business and the areas you cover around Edinburgh, and we’ll show you how we’d set up your campaigns and what budget makes sense.
Prefer email? Write to support@plumbingsitedesign.com