Local Plumber Growth Pack
Low-friction starter
£395/month
Upgrade any time
- Google Business Profile optimization
- 4 Google Business posts
- 8 social posts
- Review strategy
- Local SEO optimization
- Basic competitor analysis
SEO for UK heating & gas engineers
SEO for heating engineers who want more boiler jobs.
Get found on Google Maps and local search for boiler installs, boiler repairs, servicing and central heating work, so homeowners with no heat or hot water ring you, not the firm above you.
Google Maps & local search
Monthly ranking & call reports
Map PackGoogle Business Profile for heating firms
Boiler pagesInstalls, repairs & servicing
Area pagesFor every town you cover
MonthlyReports on rankings and calls
Trusted by plumbing & heating companies
Why heating engineers need SEO
When the boiler packs up, they ring the first name they trust.
Most homeowners search Google and call someone from the top three Map results. If your business isn’t there, those boiler jobs go to someone else.
Winter breakdowns
The first cold snap brings a rush of “no heating” and “boiler repair near me” searches. The firms already ranking take the calls.
Checkatrade isn’t enough
Directory leads are shared with other engineers and cost you every time. Your own rankings bring calls only to you.
Installs are where the money is
Ranking for “new boiler installation” and “combi boiler replacement” is worth far more than ranking for your business name.
Outside your postcode
Without area pages, Google mostly shows you near your registered address, not across all the towns you actually cover.
What our heating engineer SEO covers
Everything that gets heating and gas engineers found and called
We focus on the searches that turn into boiler installs, repairs, servicing contracts and landlord certificates in your area.
Google Business Profile
The right categories, services, service areas, photos and posts to compete in the local Map Pack.
Boiler & heating service pages
Boiler installation, boiler repair, boiler servicing, power flushing, radiators and full central heating systems.
Gas Safe trust signals
Your Gas Safe registration, manufacturer accreditations and warranty details shown clearly where they win trust.
Landlord & homeowner pages
Landlord gas safety certificates (CP12), servicing plans and finance options, each on its own page.
Town & area pages
Pages for each town and area you cover, so you rank beyond your own postcode.
Reviews strategy
A simple process to collect Google reviews after every job, and reply to each one professionally.
Technical SEO
Speed, mobile usability, local business schema, sitemaps and fixes for anything blocking Google.
Citations & local links
Consistent details on UK directories and manufacturer installer listings, plus links from local sites.
Monthly reporting
Rankings, calls and enquiries in one clear report, so you see what SEO is bringing in.
How it works
A clear plan to outrank local heating firms
We start with the quick wins, then build the pages that keep bringing in boiler work month after month.
01 · AUDIT
Local SEO audit
Where you rank for boiler and heating searches today, and who beats you in each town.
02 · FOUNDATIONS
Fix the basics
Google Business Profile, technical fixes and consistent listings across UK directories.
03 · CONTENT
Pages that rank
Boiler, heating and area pages built around the jobs you want more of.
04 · GROWTH
Reviews & reporting
Ongoing reviews, posts and links, with a monthly report on rankings and calls.
Most SEO agencies sell
“More traffic and higher rankings.”
We deliver
“More calls for boiler installs, repairs and servicing in your area.”
SEO plans · prices in GBP
Choose your local SEO plan
SEO builds over time, so plans start with a 6-month term, then continue month-to-month.
MAIN OFFER
Local SEO Pro
For plumbers who want to win the Map Pack
£795/month
Built to rank in Google Maps and local search
- Everything in Growth Pack
- 4 new service or city pages per month
- Review request automation
- Citation building & cleanup
- Technical SEO fixes
- Monthly ranking & call report
Market Dominator
For multi-location and multi-city companies
£1,395/month
Up to 3 locations or service areas
- Everything in Local SEO Pro
- 8 new pages per month
- Local link building
- Neighborhood-level rank tracking
- Competitor monitoring
Searches we target
Rank for the heating jobs that actually pay
Typical job values (GBP)
01
Boiler Installation & Replacement
£2,000–£4,500+
02
Central Heating & Radiators
£1,500–£6,000+
03
Emergency Plumbing
£90–£350+
04
Boiler Repair & Servicing
£80–£400+
05
Commercial Plumbing & Heating
£1,000–£20,000+
Top UK cities:
LondonBirminghamManchesterLeedsGlasgowLiverpoolBristolSheffieldEdinburghNewcastleNottinghamCardiffResults
Booked Jobs, Not Vanity Metrics
Case study · LPG Engineers
150%
more enquiries
Read the case study →“Our old site got maybe three calls a week. Within four months we had to hire another tech to keep up.”
Case study · Water heater installer
233%
Return on ad spend
Read the case study →Testimonials
What Our Clients Say
★★★★★
“We were paying for clicks that never turned into calls. Now every lead is tracked and our techs are booked out two weeks ahead.”
M
Mike R.Owner · Plumbing & HVAC, Dallas TX
★★★★★
“The missed-call text back alone paid for itself in the first month. We stopped losing emergency jobs to the next guy on Google.”
S
Sarah K.Co-owner · Emergency Plumbing, Phoenix AZ
★★★★★
“Water heater replacements went from a few a month to our biggest revenue line. The monthly report shows exactly where every job came from.”
J
James T.Owner · Water Heater Specialists, Atlanta GA
UK locations
Plumbing SEO across the UK
NottinghamLocal SEO for plumbersLondonLocal SEO for plumbersManchesterLocal SEO for plumbersLiverpoolLocal SEO for plumbersEdinburghLocal SEO for plumbersGlasgowLocal SEO for plumbersBristolLocal SEO for plumbersSheffieldLocal SEO for plumbersNewcastleLocal SEO for plumbersCardiffLocal SEO for plumbersBirminghamLocal SEO for plumbersLeedsLocal SEO for plumbers
FAQ
SEO for heating engineers: questions
Still have questions? Book a free strategy call and we’ll answer them for your business and service area.
Do you do SEO for gas engineers and central heating companies?
Yes. We work with sole-trader gas engineers, heating engineers and central heating companies with several vans across the UK. The SEO is the same idea for all of them: rank on Google Maps and local search for boiler and heating jobs in the towns you cover.
Do you also build websites for gas engineers?
Yes. If your current site is slow, hard to ring from on a phone or built on a basic Wix template, we can build a fast, mobile-first website with click-to-call, enquiry forms and a page for every boiler and heating service you offer. Website and SEO work best together.
How long does SEO take for a heating business?
Google Business Profile improvements can show results within weeks. Boiler and area pages usually take three to six months to rank well, so it’s best to start before the winter rush rather than during it.
How much does SEO for heating engineers cost?
Plans start at £395 per month for one service area. £795 per month adds new service and area pages every month, review automation and technical SEO, and £1,395 per month covers up to 3 locations or service areas. Compare SEO plans.
Is SEO better than Checkatrade or MyBuilder leads?
They do different jobs. Directory leads are quick but shared and paid for each time. SEO builds your own rankings, so the calls come straight to you and cost less over time. Many engineers keep a directory listing while SEO builds.
Can you guarantee a top 3 ranking on Google?
No one can honestly guarantee a specific Google ranking. We focus on what you can measure: visibility for high-value boiler and heating searches, calls and booked jobs, all shown in your monthly report.
More ways we help
Services that work better together
Local SEO
Plumbing & Heating SEO
Our full local SEO service for UK plumbers and heating firms.
Learn moreWebsites
Website Design for Gas Engineers
Fast, mobile-first websites with click-to-call, enquiry forms and boiler service pages.
Learn moreGoogle Ads
Google Ads for Heating Engineers
Search and Local Services Ads for boiler repair and installation jobs.
Learn moreGet a free SEO check for your heating business
Send us your details and we’ll show you where you rank for boiler and heating searches today, who’s beating you locally, and what it takes to get more calls.
Prefer email? Write to support@plumbingsitedesign.com