Ads Starter
For your first Google Ads campaign
£625/month + ad spend
Suggested ad spend: £1,200+/month
- 1 Google Search campaign
- Call tracking
- 1 landing page
- Negative keyword management
- Monthly report
Google Ads for Birmingham plumbers & heating engineers
Google Ads for plumbers in Birmingham.
Google Ads for Birmingham plumbers and heating engineers: boiler replacement and emergency campaigns, West Midlands targeting and reporting on booked jobs.
Calls within days of launch
Reporting on booked jobs
Search AdsFor urgent, high-value jobs
LSALocal Services Ads where available
TargetedOnly the Birmingham areas you cover
TrackedEvery call back to its keyword
Trusted by plumbing & heating companies
Google Ads in Birmingham
Campaigns built for the Birmingham market.
Weather, competition and geography change how ads perform around Birmingham. Here’s how we set your campaigns up for it.
Boiler replacement campaigns
Boiler installs are high value. A dedicated campaign and landing page help you win them profitably.
West Midlands targeting
Target Birmingham, Solihull and the Black Country separately, with bids set by area.
Winter breakdowns
Boiler breakdown searches rise when it turns cold. Budgets increase quickly to catch that demand.
Cut wasted clicks
Negative keywords block DIY, job-seeker and parts searches so your budget reaches homeowners.
Areas we build pages for
Ads that show only where you work around Birmingham
We target the areas, postcodes or radius you cover, and can bid more where your best jobs come from.
SolihullSutton ColdfieldEdgbastonErdingtonHarborneMoseleyWest BromwichDudley
What’s included
Campaigns built to book jobs
Every piece is set up so ad spend turns into calls, and calls turn into jobs in your diary.
Search ads for high-value jobs
Boiler breakdowns, boiler installs, emergency plumbing and leaks, only where you work around Birmingham.
Local Services Ads
Where available, appear at the very top with a verification badge and pay per lead instead of per click.
Dedicated landing pages
Fast, focused pages for each service with tap-to-call, reviews and a short form.
Call & lead tracking
Every call and form is tracked to the campaign and keyword that produced it.
Missed-call text back
Missed callers get an instant text, and form leads get automatic SMS follow-up.
Wasted-spend control
We block irrelevant searches and keep refining negative keywords every week.
Scheduling & targeting
Ads run in the areas you cover, at the hours your team can answer and respond.
CRM & booking
Leads flow into a simple CRM with automated follow-up and online booking.
Booked-jobs reporting
Monthly calls, qualified leads, cost per lead and booked jobs, so you see your return.
How it works
From strategy call to ringing phones
We handle the setup and management. You and your team answer the phone and do the work.
01 · PLAN
Strategy & budget
We map your service area around Birmingham, target jobs and a starting budget that fits your market.
02 · BUILD
Campaigns & pages
Campaigns, landing pages, call tracking and follow-up are built and tested.
03 · LAUNCH
Go live
Search ads usually start producing calls within days of launch.
04 · OPTIMISE
Tune & report
Keywords, bids and schedules are refined continually, with a monthly booked-jobs report.
Most agencies sell
“We’ll run Google Ads for your plumbing business.”
We sell
“We fill your engineers’ diaries with qualified Birmingham plumbing and heating jobs.”
Google Ads plans · prices in GBP
Pick the engine that fits your business
Ad spend is paid directly to Google. Lead guarantees are subject to the agreed ad spend and service area.
MAIN OFFER
Boiler & Heating Booking Engine
For boiler, heating & plumbing companies
£1,250–£1,950/month + ad spend
Guarantee: 8–15 qualified boiler/heating leads per month
- Google Ads
- Google Business Profile optimization
- Landing page
- Call tracking & lead tracking
- CRM & automated follow-up
- Monthly reporting
Subject to agreed ad spend and service area.
Tech Schedule Filler
For emergency plumbers & heating engineers
from £1,495/month + ad spend
Guarantee: 10+ qualified booked jobs/leads per month
- Google Search
- Local search optimization
- Call tracking
- Missed-call follow-up
- SMS follow-up
- Appointment booking
Campaigns we run
Ads built around high-value jobs
Typical job values (GBP)
01
Boiler Installation & Replacement
£2,000–£4,500+
02
Central Heating & Radiators
£1,500–£6,000+
03
Emergency Plumbing
£90–£350+
04
Boiler Repair & Servicing
£80–£400+
05
Commercial Plumbing & Heating
£1,000–£20,000+
Top UK cities:
LondonBirminghamManchesterLeedsGlasgowLiverpoolBristolSheffieldEdinburghNewcastleNottinghamCardiffResults
Booked Jobs, Not Vanity Metrics
Case study · Water heater installer
+212%
water heater leads in 90 days
“Our old site got maybe three calls a week. Within four months we had to hire another tech to keep up.”
Case study · Emergency plumber
$31
cost per lead on Google Ads
Testimonials
What Our Clients Say
★★★★★
“We were paying for clicks that never turned into calls. Now every lead is tracked and our techs are booked out two weeks ahead.”
M
Mike R.Owner · Plumbing & HVAC, Dallas TX
★★★★★
“The missed-call text back alone paid for itself in the first month. We stopped losing emergency jobs to the next guy on Google.”
S
Sarah K.Co-owner · Emergency Plumbing, Phoenix AZ
★★★★★
“Water heater replacements went from a few a month to our biggest revenue line. The monthly report shows exactly where every job came from.”
J
James T.Owner · Water Heater Specialists, Atlanta GA
Nearby cities
Google Ads for plumbers near Birmingham
FAQ
Birmingham Google Ads questions
Still have questions? Book a free strategy call and we’ll answer them for your business and service area.
Should I spend more on ads in winter?
For heating work, usually yes. We plan budgets around the cold months, when boiler breakdowns and replacements peak.
Can I run ads in Solihull only?
Yes. We can target Solihull, specific postcodes or any mix of areas you serve.
How much does Google Ads management cost in Birmingham?
Our prices are the same in every city: Ads Starter £625/month + ad spend; Boiler & Heating Booking Engine £1,250–£1,950/month + ad spend; Tech Schedule Filler from £1,495/month + ad spend. Compare plans.
Do you need to be in Birmingham to work with me?
No. We work remotely with plumbing and heating companies across the UK. Everything happens by video call, phone and email, and we learn the areas you cover on the strategy call.
More ways we help
More for Birmingham plumbers
Get a free Google Ads plan
Tell us about your business and the areas you cover around Birmingham, and we’ll show you how we’d set up your campaigns and what budget makes sense.
Prefer email? Write to support@plumbingsitedesign.com