Where they started
WLBC Services is a skilled, Gas Safe registered plumbing and heating team in North West London, but their website was bringing in no leads at all. Our audit found three problems: there was no lead system, so visitors had no easy way to call, message or request a quote; the website was outdated and hard to use on mobile; and none of their happy customer reviews were visible.
In emergency plumbing, people call the first company they trust. WLBC's old site gave them no reason to pick up the phone.
The plan we put in place
- 1Audited the old website and confirmed there was no working lead system
- 2Planned the new page structure and user journey in a mockup before design
- 3Designed and built a high-converting website in just 2 weeks
- 4Added tap-to-call, WhatsApp and call-back forms on every page
- 5Created dedicated service pages for emergency plumbing, boilers, heating and landlord inspections
- 6Added a live Trustpilot review widget to build trust instantly
- 7Launched Google Ads targeting "emergency plumbing London"
What changed
Within weeks of launch, WLBC went from zero online leads to 20+ enquiries every week. Emergency plumbing ads cost £10–£15 per click, and the new website turns that traffic into calls and quote requests.
Last month WLBC spent £1,500 on Google Ads and closed £5,000 of work from those leads. That is a 233% ROI, or £3.33 back for every £1 spent.
"My booking slots are completely full now, so I have paused my Google Ads. Ever since hiring Sailesh, my entire booking journey has completely transformed. Thank you, plumbingsitedesign!"
