Where they started
East Midlands Plumbers has over 30 years of experience, 1,000+ happy customers and a 5.0 rating from 100+ reviews. But their Wix website didn't show any of that. It was slow, hard to customise and limited what could be done with SEO, forms and tracking, and there was no clear way for a visitor to book a job.
They also offer specialist LPG services, which many local competitors don't. The old site buried this, so the business was missing high-value enquiries across Lincoln, Newark, Sleaford and Grantham.
The plan we put in place
- 1Audited the old Wix website, its pages, content and SEO
- 2Migrated the full website from Wix to WordPress without losing content
- 3Set up 301 redirects from every old Wix page to its new address
- 4Designed a new homepage with "Call Now" and "Request a Free Quote" above the fold
- 5Put trust first: 5.0 star rating, Gas Safe badge and 30+ years shown straight away
- 6Built a quote form where customers upload photos of the job for faster, accurate quotes
- 7Gave LPG services their own section to win specialist, higher-value jobs
- 8Added service pages for plumbing, heating, boilers, bathrooms and power flushing
- 9Added a project gallery, customer reviews and accreditations from Worcester, Vaillant, Baxi and Ideal
- 10Built an area map for Lincoln, Newark, Sleaford, Grantham and Retford to target local searches
- 11Connected every enquiry to a lead pipeline so no booking is missed
What changed
East Midlands Plumbers now owns a fast WordPress website that turns visitors into booked jobs. Since launch, the website brings in [X] enquiries per month, compared with [X] on the old Wix site.
Customers can send photos with their quote request, so the team prices jobs faster and wastes fewer site visits. LPG services now bring in [X] enquiries per month, and the business can grow with SEO and ads on a platform it fully controls.
"Working with Plumbing Site Design completely revitalized our online presence. The sleek, updated interface has significantly boosted our conversion rates and bookings"
