Ads Starter
For your first Google Ads campaign
£625/month + ad spend
Suggested ad spend: £1,200+/month
- 1 Google Search campaign
- Call tracking
- 1 landing page
- Negative keyword management
- Monthly report
Google Ads for London plumbers & heating engineers
Google Ads for plumbers in London.
Google Ads for London plumbers and heating engineers: borough targeting, boiler and emergency campaigns, and tight cost control in an expensive market.
Calls within days of launch
Reporting on booked jobs
Search AdsFor urgent, high-value jobs
LSALocal Services Ads where available
TargetedOnly the London areas you cover
TrackedEvery call back to its keyword
Trusted by plumbing & heating companies
Google Ads in London
Campaigns built for the London market.
Weather, competition and geography change how ads perform around London. Here’s how we set your campaigns up for it.
An expensive market
Clicks in London can be costly. Tight keywords, negative keywords and strong landing pages make every pound count.
Target the boroughs you cover
Show ads only in the boroughs and postcodes you serve, so you don’t pay for clicks from the other side of the city.
Emergency call-outs
Burst pipes and boiler breakdowns can’t wait. Call-focused emergency ads run at the hours your team can respond.
Landlord & agent campaigns
Separate campaigns for gas safety certificates and landlord repairs bring repeat work from letting agents.
Areas we build pages for
Ads that show only where you work around London
We target the areas, postcodes or radius you cover, and can bid more where your best jobs come from.
CroydonBromleyBarnetEalingEnfieldHarrowRichmondWandsworth
What’s included
Campaigns built to book jobs
Every piece is set up so ad spend turns into calls, and calls turn into jobs in your diary.
Search ads for high-value jobs
Boiler breakdowns, boiler installs, emergency plumbing and leaks, only where you work around London.
Local Services Ads
Where available, appear at the very top with a verification badge and pay per lead instead of per click.
Dedicated landing pages
Fast, focused pages for each service with tap-to-call, reviews and a short form.
Call & lead tracking
Every call and form is tracked to the campaign and keyword that produced it.
Missed-call text back
Missed callers get an instant text, and form leads get automatic SMS follow-up.
Wasted-spend control
We block irrelevant searches and keep refining negative keywords every week.
Scheduling & targeting
Ads run in the areas you cover, at the hours your team can answer and respond.
CRM & booking
Leads flow into a simple CRM with automated follow-up and online booking.
Booked-jobs reporting
Monthly calls, qualified leads, cost per lead and booked jobs, so you see your return.
How it works
From strategy call to ringing phones
We handle the setup and management. You and your team answer the phone and do the work.
01 · PLAN
Strategy & budget
We map your service area around London, target jobs and a starting budget that fits your market.
02 · BUILD
Campaigns & pages
Campaigns, landing pages, call tracking and follow-up are built and tested.
03 · LAUNCH
Go live
Search ads usually start producing calls within days of launch.
04 · OPTIMISE
Tune & report
Keywords, bids and schedules are refined continually, with a monthly booked-jobs report.
Most agencies sell
“We’ll run Google Ads for your plumbing business.”
We sell
“We fill your engineers’ diaries with qualified London plumbing and heating jobs.”
Google Ads plans · prices in GBP
Pick the engine that fits your business
Ad spend is paid directly to Google. Lead guarantees are subject to the agreed ad spend and service area.
MAIN OFFER
Boiler & Heating Booking Engine
For boiler, heating & plumbing companies
£1,250–£1,950/month + ad spend
Guarantee: 8–15 qualified boiler/heating leads per month
- Google Ads
- Google Business Profile optimization
- Landing page
- Call tracking & lead tracking
- CRM & automated follow-up
- Monthly reporting
Subject to agreed ad spend and service area.
Tech Schedule Filler
For emergency plumbers & heating engineers
from £1,495/month + ad spend
Guarantee: 10+ qualified booked jobs/leads per month
- Google Search
- Local search optimization
- Call tracking
- Missed-call follow-up
- SMS follow-up
- Appointment booking
Campaigns we run
Ads built around high-value jobs
Typical job values (GBP)
01
Boiler Installation & Replacement
£2,000–£4,500+
02
Central Heating & Radiators
£1,500–£6,000+
03
Emergency Plumbing
£90–£350+
04
Boiler Repair & Servicing
£80–£400+
05
Commercial Plumbing & Heating
£1,000–£20,000+
Top UK cities:
LondonBirminghamManchesterLeedsGlasgowLiverpoolBristolSheffieldEdinburghNewcastleNottinghamCardiffResults
Booked Jobs, Not Vanity Metrics
Case study · Water heater installer
+212%
water heater leads in 90 days
“Our old site got maybe three calls a week. Within four months we had to hire another tech to keep up.”
Case study · Emergency plumber
$31
cost per lead on Google Ads
Testimonials
What Our Clients Say
★★★★★
“We were paying for clicks that never turned into calls. Now every lead is tracked and our techs are booked out two weeks ahead.”
M
Mike R.Owner · Plumbing & HVAC, Dallas TX
★★★★★
“The missed-call text back alone paid for itself in the first month. We stopped losing emergency jobs to the next guy on Google.”
S
Sarah K.Co-owner · Emergency Plumbing, Phoenix AZ
★★★★★
“Water heater replacements went from a few a month to our biggest revenue line. The monthly report shows exactly where every job came from.”
J
James T.Owner · Water Heater Specialists, Atlanta GA
Nearby cities
Google Ads for plumbers near London
FAQ
London Google Ads questions
Still have questions? Book a free strategy call and we’ll answer them for your business and service area.
Can my ads show only in certain London postcodes?
Yes. We target the postcodes, boroughs or radius you serve and exclude areas you don’t want to travel to.
How do I keep ad costs down in London?
Target only your areas, block irrelevant searches, focus on high-value jobs like boiler installs and send clicks to fast landing pages. We refine all of this every month.
How much does Google Ads management cost in London?
Our prices are the same in every city: Ads Starter £625/month + ad spend; Boiler & Heating Booking Engine £1,250–£1,950/month + ad spend; Tech Schedule Filler from £1,495/month + ad spend. Compare plans.
Can my ads target Croydon, Bromley and other areas?
Yes. We target the areas, postcodes or radius you cover around London, and can set different budgets or bids for each area.
Do you need to be in London to work with me?
No. We work remotely with plumbing and heating companies across the UK. Everything happens by video call, phone and email, and we learn the areas you cover on the strategy call.
More ways we help
More for London plumbers
Get a free Google Ads plan
Tell us about your business and the areas you cover around London, and we’ll show you how we’d set up your campaigns and what budget makes sense.
Prefer email? Write to support@plumbingsitedesign.com